Definition
Structured data is code added to a webpage that explicitly labels its content so search engines and AI systems can understand and use it more accurately.
What is structured data (schema markup) and why does it matter for AEO?
Structured data is code added to a webpage - typically in JSON-LD format - that explicitly tells search engines and AI tools what the page's content means, not just what it says. Schema markup is the vocabulary used to write that code. A blog post about Webflow migration costs is text. The same post with structured data tells Google: this is an Article, written by this Author, published on this date, answering a Question with this Answer.
That explicit labelling makes the content easier to index, easier to extract, and more likely to surface in AI-generated responses.In Webflow, structured data is added via custom code embeds - either in the page or using Webflow's custom code fields.
The most relevant schema types for B2B content sites are: Article, FAQPage, HowTo, BreadcrumbList, and Organization. FAQPage schema in particular has a strong track record of driving AI citations because it maps directly to the question-and-answer format AI tools prefer.
Go deeper: Webflow Technical AEO: how to structure your site for AI search
