Definition
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness - the quality signals Google uses to evaluate content credibility.
What is E-E-A-T and why does it affect AI search rankings?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness - the framework Google uses to evaluate content quality, and increasingly the same signals AI tools use to decide which sources to trust and cite.
Experience means the author has direct, firsthand involvement with the topic. Expertise means demonstrable knowledge. Authoritativeness means the site and author are recognized by others as credible sources - through links, mentions, and citations. Trustworthiness means the content is accurate, attributed, and clearly maintained.
For Webflow agencies and B2B marketing sites, E-E-A-T is operationalized through named authors with bios and credentials, first-person language grounded in real projects, specific data and examples rather than generic claims, visible publication and update dates, and third-party recognition through case studies, client logos, and external links.
Go deeper: AEO authority for Webflow: How to build trust in AI search
