Definition
An AEO audit is a review of a website's content and structure to assess how well it is positioned to appear in AI-generated answers and search features.
What is an AEO audit and what does it cover?
An AEO audit is an assessment of how well a website's content and technical structure are set up to be extracted and cited by AI answer engines. It evaluates content structure, E-E-A-T signals, schema implementation, topical authority, freshness, and how the site currently appears in AI-generated responses.
A typical AEO audit covers: whether key pages use answer-first structure, whether FAQ sections are present and marked up with schema, whether author attribution is clear and credible, whether content is updated regularly, and how the site currently appears when relevant queries are entered into ChatGPT, Perplexity, and Google AI Overviews. The output is a prioritized list of gaps and fixes.
We run AEO audits as a standalone engagement and as part of our ongoing Webflow support retainer. The most common finding: technically well-built Webflow sites with strong SEO performance that haven't made the structural adjustments needed for AI extractability. The fixes are usually content-layer changes - not rebuilds.
Go deeper: What is Webflow AEO? How to get cited by AI search engines
