Hofy Case Study | Webnomads

About the client

Remote work redefined

Hofy is a leading platform for distributing and managing remote work equipment. By combining a SaaS platform with a global logistics network, they help companies ship, manage, and retrieve home office equipment in over 120 countries around the World. Their website plays a key role in brand awareness, lead generation and data capture.

How It Started

Quick fixes, big outcomes

We teamed up with Hofy in April 2022, just as they raised Series A and needed a more mature, elevated web presence. Initially, we started small with website tweaks and animations to make the site more interactive and showcase what Webflow (and our team) is capable of. Hofy’s website at the time was minimal and lacked features that could support their growth.

As Hofy scaled, their focus evolved, the product expanded, and the messaging shifted. We adapted alongside them, making sure their website kept up with the growth. What began as prompt tech improvements quickly evolved into us becoming their all-in-one web development partner, working as an extension of their marketing team.

How it’s going

Webflow development done right

Fast forward nearly three years and 2,500+ hours, we’ve gone far beyond implementing Figma designs into Webflow. From collaborating with their design team to improve site performance to building custom backend integrations and scalable analytics, we’ve been there every step of the way.

1/4

Webflow security

2/4

Site performance & UI

Hofy’s website features complex animations and designs, so keeping high quality without sacrificing pagespeed score was a top focus. We worked hand-in-hand with their design and marketing teams to nail the perfect balance between performance and design. Highlights include: 

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Advanced animations using native webflow interactions, GSAP and Lottie
Improving ad-focused sites performance by moving them into a subdomain
Implementing custom lazy-loading scripts for Lottie animations and videos, boosting performance scores from 40 to 80

3/4

Custom integrations

We helped Hofy’s marketing, R&D, sales, and HR teams by implementing a range of custom integrations, including:

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Custom Webflow - ChilliPiper - HubSpot workflow to speed up lead response time
Iubenda custom Cookiebanner setup for privacy regulations compliance
Webflow Form-to-spreadsheet automation for real-time marketing data capture
Advanced Google analytics and tracking setup for detailed performance insights

4/4

Acquisition support

When Deel acquired Hofy in 2024, we made sure the website was ready for the next chapter. Our team migrated Hofy’s integrations to fit Deel’s tech stack and prepared a handover process for the Deel IT department.

Testimonial

“There hasn't been a job they haven't been able to execute for us”

They delivered incredible results from the get go, fulfilling everything we asked for and suggesting more ways that we could push the online experience along the way. Not only is their work great but the team is amazing, friendly, talented and always available when we reach out.