Drift Case Study | Webnomads

About the client

Trading, reinvented

Drift Trade is an open-source decentralized trading platform on Solana that lets users trade crypto without the limits of traditional exchanges. With up to 101x leverage, real-time market data, and advanced risk management tools, Drift is redefining crypto trading.

How It Started

From vision to execution

When Drift came to us in September 2022, they needed a Webflow partner who could bring their bold marketing ideas to life— working as an extension of their team. Our first challenge? A homepage revamp to make their site more dynamic and interactive.

How it’s going

Development tailored for marketing goals

That first project was just the beginning. Our partnership quickly scaled, collaboration on various marketing activities - everything from high-impact event pages to complex integrations with real-time data. Drift’s team brings big ideas—we make sure Webflow keeps up.

1/4

Real-Time Crypto Prices

One of the biggest challenges? Displaying real-time crypto prices in Webflow—something the platform doesn’t support out of the box. Our solution: a custom CoinGecko API integration. This gave Drift a reliable way to present up-to-date market data, making it easy for users to get the latest prices at a glance. Here’s how we did it:

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Generated an API key to pull live cryptocurrency data
Mapped the data to the frontend for a smooth user experience
Fetch a weekly price chart with color-coded arrows to show daily trends

2/4

Custom solutions for crypto campaigns

Drift’s marketing team isn’t afraid to experiment, and we helped bring their ideas to life with: 

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Real-time leaderboards for crypto tournaments—custom Webflow tables with Drift API data updates
Webflow form quizzes with custom logic, enabling interactive campaigns without relying on dev-heavy platforms
Implementing security measures to prevent cheating in form-based contests

3/4

Driving engagement on and off the screen

For a major event in Singapore, Drift prepared a special treat for their users - luxury car rides. We built a dedicated landing page with event registration and a Wahithile car booking system integration. To keep things exclusive, we developed a custom verification system, ensuring only users with enough tokens could secure a ride.

4/4

Data-driven decisions

Drift wanted a homepage that wasn’t just visually appealing but also built for performance and conversion. We implemented the redesign, making it more engaging, interactive, and easier to navigate.

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Alongside the new homepage, we revamped the navigation. To ensure every update made an impact, we integrated A/B testing with PostHog, a smart and cost-effective way to track user behavior and fine-tune performance based on real data.