Webflow pricing in 2026: The complete guide

Webflow pricing in 2026: every plan, the seat math, and what a B2B site actually pays

Webflow's paid Site plans run from $15/month (Basic) to $25/month (Premium) on annual billing, with a free Starter plan below them and custom Enterprise pricing over the top. In May 2026 Webflow folded its old CMS and Business plans into one Premium plan and added a Team plan at $2,500/month for teams that have outgrown self-serve. For most B2B marketing sites, the platform runs $25 to $150 a month once you add the seats and bandwidth a real team actually uses.

How much does Webflow cost in 2026?

A paid Webflow site runs $15 to $25 a month on the two self-serve plans, with a free tier under them and custom Enterprise pricing above. It helps to know the Webflow plans come in three buckets: Site plans that host a published site, Workspace plans that cover your team, and add-ons. The table below is the current Webflow Site plans lineup. Every price is USD, per site, and the lower figure is annual billing.

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The free Webflow Starter plan is great for building something and clicking around. It just won't publish to your own domain. The day you want a real site at yourcompany.com, you're on the Webflow Basic plan or Premium. And every Webflow price here is per site, so two live sites means two Site plans.

One thing the table soft-pedals: annual billing is a lot cheaper than monthly. Premium is $25/mo on an annual plan and $39/mo month to month. Over a year that's $300 versus $468 for the exact same plan. If you're going to use Webflow, pay yearly.

Is Webflow free?

Webflow is free to start, but not to launch. The Starter plan lets you design, build, and preview a site for as long as you want, with no time limit and no card on file. What it won't do is put your site on your own domain. Free sites sit on a webflow.io subdomain, stop at two static pages and 1 GB of bandwidth, and carry a small Webflow badge.

It's a real way to learn the tool or mock up a page before you spend anything. What it isn't is a home for a live brand site. The day you need yourcompany.com, a custom domain, or a blog, you're on a paid Site plan from $15/month.

What changed in Webflow's 2026 pricing update?

Webflow reworked its plans and moved some prices on 13 May 2026, and the rollout is still going. If you're reading an older Webflow pricing guide, half the plan names in it are gone. The short version:

CMS and Business became Premium. Webflow rolled its two mid-tier plans into a single Premium plan at $25/mo yearly. It now includes 20,000 CMS items and 40 Collections by default, so the old CMS item add-ons that used to sneak onto invoices are gone.

Basic went up. Basic is now $15/mo yearly, and the static page limit doubled to 300.

The Team plan is new. At $2,500/month on an annual contract, it answers the question we hear on nearly every scaleup call: "We've outgrown our setup, but Enterprise is way too much. Now what?" It opens up features that used to be Enterprise-only, including AEO agents, publishing workflows, page branching, and custom SSL.

AI credits are in every Workspace now. Webflow moved its AI features onto a credit system and dropped a credit pool into every Workspace. Numbers are further down.

The dates matter if you're already a customer. New purchases went to the new pricing right away. Existing sites switch on their next renewal on or after 29 June 2026, and sites run out of a Freelancer or Agency Workspace get until 16 November 2026. If you're on an older plan and paying monthly, flip to annual before your renewal and you lock in today's plan for another year. We've done this with a handful of clients in the last few weeks. It takes five minutes and it saves real money.

What's the difference between Site plans and Workspace plans?

A Site plan pays to publish and host one website. A Workspace plan pays for the place your team builds and stages sites, and for the seats they use. Most teams need both, and almost everyone mixes them up, so here's how they actually split.

Site plan. This puts one site live on a custom domain, and it's your Webflow hosting too. The Site plan covers the CDN, the SSL certificate, and bandwidth, so there's no separate hosting bill. Starter, Basic, Premium, Team, and Enterprise are all Site (or Site-bundled) plans, and you pay per site. Three live sites, three Site plans. One Workspace can hold as many paid Site plans as you want.

Workspace plan. Every account starts with one free Workspace. It's where sites live before they go live, and where you bring in teammates and clients. Pay to upgrade it and you get more staging sites, tighter collaboration controls, and more AI credits.

For in-house teams, the Workspace tiers are:

• Starter: Free. 2 staging sites, 1 full seat, 200 AI credits/month.
• Core: $19/mo yearly. 10 staging sites, code export, Shared Libraries, custom code, 300 AI credits/month.
• Growth: $49/mo yearly. Unlimited staging, 301 redirects, site password protection, site-level roles, publishing permissions, 400 AI credits/month.

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Freelancers and agencies get their own track: Freelancer at $16/mo yearly and Agency at $35/mo yearly, both built for running client sites from one place.

The Team plan blurs this line on purpose. It's a "Platform plan" that rolls a site, a Workspace, seats, and add-ons into one price, so a growing team stops assembling the pieces by hand.

Want the platform basics before you price it? Our explainer on what Webflow is and how it works covers the fundamentals.

How much do Webflow seats cost?

Webflow charges per seat on top of your Workspace plan, and seats are the number one reason a bill lands higher than people expect. You get one full seat with your Workspace. Everyone else who logs in to design or edit needs their own.

Which Webflow plan do you actually need, and what will it really cost?

Most B2B marketing sites want Premium plus a paid Workspace, not Basic and not Team. These are the setups we put together most often, with the real monthly platform cost next to each. Platform cost only. None of this covers designing or building the site, which is the last section.

1. Solo marketer or small B2B site with a blog.

‍Premium ($25) plus a Core Workspace ($19, one full seat included). Call it $44/month, no extra seats, no add-ons. The one trap: starting on Basic to save ten bucks, then hitting the CMS wall the week someone wants to publish a blog. If a blog is anywhere on the roadmap, start on Premium.

2. B2B marketing team running a real site (the common case)

.Premium ($25) plus a Growth Workspace ($49, for unlimited staging and 301 redirects) plus one more full seat ($39) plus two limited seats ($30). About $143/month before add-ons. Add Analyze and you're at $152. Add Webflow Optimize for A/B testing and you're past $450. This is where most scaleup teams land.

3. A team that has outgrown self-serve.

‍The Team plan, $2,500/month. Going from $143 to $2,500 is a real jump, so it only makes sense when you actually need the bundle: 10 seats, content approval workflows, localization across markets, the AEO agents. Once you're bolting eight-plus seats, localization, and workflow hacks onto Premium, the all-in math tips toward Team, and you get the governance the self-serve plans just don't have.

4. An online store.

‍Webflow's ecommerce plans are separate and sit on top of a site. We break those down next.

5. A large org with security and procurement needs.

‍Enterprise, on a quote. Webflow Enterprise pricing is custom and never listed, because it moves with your traffic, your security requirements, and how many brands or regions you run. This is the tier with SSO, custom roles, advanced governance, and a dedicated account manager.

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How much does Webflow ecommerce cost?

Webflow ecommerce pricing runs from $29 to $212 per month, billed yearly, and the number that matters most is the transaction fee on the entry plan. If you're weighing Webflow for ecommerce, all three plans include the marketing-site features plus a custom cart and checkout.

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Here's the bit most people miss. Standard to Plus is a $45/month jump. Standard's 2% fee eats that $45 once you're doing about $2,250/month in sales. Above that line, Plus is the cheaper option, because Plus and Advanced both charge 0%. So the month your sales clear roughly $2,250, move to Plus and it pays for itself.

How do Webflow AI credits work?

Every Webflow Workspace now comes with a monthly pool of AI credits, added in the May 2026 update. Credits power Webflow's AI features, and you can see what you're using in an AI usage dashboard inside your Workspace.

Included credits by Workspace tier:

• Starter Workspace: 200 credits/month
• Core Workspace: 300 credits/month
• Growth Workspace: 400 credits/month
• Team and Enterprise: an annual allowance (100,000/year on Team)

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Credits reset monthly on self-serve plans and once a year on Team and Enterprise. Blow past the pool and a $20/month add-on gets you another 2,000 credits (billed yearly). Most marketing teams never hit the ceiling. If you're doing big CMS imports or running an AI content program, watch the dashboard for a week and you'll know whether you need it.

What does Webflow cost that the pricing page doesn't show you?

The plan price is rarely the whole bill. On top of the Site plan, a real B2B site usually pays for seats, sometimes bandwidth, and at least one add-on. This is the stuff the pricing page won't add up for you, and it's what shows up on the client invoices we actually see.

Seats. Covered above, and worth saying twice because it's the biggest surprise. Three or four contributors adds $60 to $120/month before you've touched an add-on.

Bandwidth overages. Premium includes 50 GB a month. A content-heavy site with steady traffic and big images can blow through that, and the extra starts at +$20/month for another 50 GB (annual), going up from there. We've watched sites tip into an overage tier right after a launch or a paid push. Most of it comes down to image discipline, which we cover in our guide to reducing Webflow bandwidth usage.

The add-ons you'll actually want. If you want to A/B test headlines and CTAs, that's Webflow Optimize at $299/month for up to 500k page views. Site analytics (Analyze) starts at $9/month. Localization runs $9/month (Essential, up to 3 locales) to $29/month (Advanced, up to 10 locales) before you reach the Team tier, where two locales come included.

None of it is buried on purpose. The pricing page just leads with the lowest number, and your real cost is the parts added together.

How much does it cost to build or migrate a Webflow site?

Hosting is the cheap part. The real money goes into building or migrating the site, and it dwarfs a year of subscription. A Webflow subscription is tens of dollars a month. A B2B build or migration is a project in the thousands.

That's not a dig at Webflow, it's just how the costs split. You pay a platform fee to host, and a separate project cost to design, build, and ship the site itself. The teams that treat those as one number are the ones that under-budget.

The two questions we get asked most on the project side are what a move from another platform costs and how long it takes. We've broken both down in our guide to what a Webflow migration actually costs. If you're scoping a build or a move and want a real number for your site instead of a range, our Webflow migration and Webflow development teams can work one out from your page count and complexity.