Definition
A content freeze is a period during a migration project when no new content is added to the old site and no existing content is edited.
What is a content freeze and when should you enforce one?
A content freeze is a period during a migration project when no new content is added to the old site and no existing content is edited. It's typically enforced in the final weeks before launch, once the content has been migrated and is being QA'd on the new Webflow site.
Without a content freeze, the team building the new site is chasing a moving target. A blog post published on the old site the week before launch either gets missed in the migration or requires a last-minute addition - both create risk. A content freeze prevents that.
For marketing teams with active content calendars, the freeze period is often the most disruptive part of the project. Planning the timing carefully - and banking content to publish immediately after launch - minimizes the operational impact.
Go deeper: How long does a Webflow migration take?
