Definition
A redirect map is a spreadsheet that lists every old URL on the source site and its corresponding destination URL on the new Webflow site.
What is a redirect map and how do you build one?
A redirect map is a spreadsheet that lists every old URL on the source site and its corresponding destination URL on the new Webflow site. It's the working document that turns your content inventory decisions into technical instructions for the development team.
A complete redirect map has three columns at minimum: the old URL (source), the new URL (destination), and the redirect type (301 for permanent). For migrations from sites with thousands of URLs, building an accurate redirect map is one of the most time-intensive parts of the project - and one of the most consequential.
Errors here cause the kind of traffic drops that take months to recover from.We build redirect maps as part of every migration project and test them against crawl data before launch. If an agency doesn't mention redirect mapping in their migration process, ask about it directly.
