Scaling an AI Startup from MVP to a $23M Series A

INDUSTRY

SaaS

Integrations

GA4

‍GTM

Services

Design

Webflow dev

Maintenance

Open laptop on tiled surface displaying a webpage with the text 'Collect and prepare your data' and code snippets.

About the client

Code, reimagined.

Relace builds task-specific language models for the parts of coding agents where traditional LLMs break down. Their work makes code generation faster, cheaper, and more reliable.

The long-term vision: move software away from static systems toward dynamic, agent-driven ones. They're backed by Y Combinator, Matrix Partners, and a16z, and closed a $23M Series A.

Table showing startup and execution times in seconds with status indicators; two rows pending and five rows succeeded with green check marks.
Bar chart comparing performance scores of Relace v2 at 0.71, Voyage v2 at 0.61, GPT-4o File Tree at 0.50, and Cohere v3.5 at 0.54, with Relace v2 highest in blue.
Dark-themed interface showing two performance bars with values 0.71 and 0.60 next to circular icons, one with a white ribbon symbol and the other with a blue star-like shape.
Table showing startup and execution times in seconds with status indicators; two rows pending and five rows succeeded with green check marks.
Bar chart comparing performance scores of Relace v2 at 0.71, Voyage v2 at 0.61, GPT-4o File Tree at 0.50, and Cohere v3.5 at 0.54, with Relace v2 highest in blue.
Dark-themed interface showing two performance bars with values 0.71 and 0.60 next to circular icons, one with a white ribbon symbol and the other with a blue star-like shape.

How It Started

Before they were Relace

When they first came to us, the company wasn't called Relace. It was Squack - an early AI-for-Excel concept, still figuring out where the real demand was. The team was moving fast, testing ideas, changing positioning, not sure yet what they were building toward.

What they needed at that stage wasn’t a big website: just a simple, credible landing page that could capture early interest and support conversations with users and investors.

They shared some copy and a PNG of stitched-together reference screenshots. We turned that into a focused one-pager that held up while everything else was still in flux.

Code snippet in Python showing OpenAI client initialization and chat completion request with GPT-4o model.

How It's Going

From landing page to real platform

Once Squack became Relace, the site had to keep up. We redesigned everything under the new brand and expanded it from a single page into a multi-page site.

One that could actually explain the product, carry the messaging, and hold up with investors. We built it to grow with them, not to be scrapped and rebuilt every time the positioning shifted.

Bar chart comparing model accuracy percentages showing Relace with highest accuracy at 99%, outperforming Claude 4, GPT-4T, Gemini Pro, Claude-4 0/r, Llama 3.2 70B, and Lama 4 BB, alongside text listing features like Fast Apply, Relace Repos, Performance, and Reliability.
Bar chart comparing model processing speeds in tokens per second, showing Relace at 10,000 as fastest followed by Llama 3.2, Gemini 2.5, GPT-4T, and Claude 4.

1/3

Making their visual direction work

Relace's team knew what they wanted. Dark theme, technical feel, lots of space for the product to breathe through screenshots and diagrams. Strong opinions, high bar.

Our job was to take that direction and turn it into a design system that held together across pages, not just looked good on a single mock. Every decision balanced aesthetics with usability.

2/3

Animations built from scratch

To support their technical narrative, we created custom animations and illustrations from scratch. Using Rive and Lottie, we added motion that explained ideas without overwhelming the content.

Everything was carefully implemented to stay performant and easy to maintain. The result was a site that feels dynamic, polished, and aligned with Relace’s product philosophy.

3/3

A site built to keep changing

Relace kept shipping. New positioning, new subpages, new sections. The site structure made that easy. Things slotted in without breaking consistency or requiring a rebuild. After launch, we stayed on as their Webflow retainer, handling updates, quick turnarounds, and whatever the next phase of the product needed.

Screen showing 'Get Started in Minutes' with an abstract logo, a message about a free tier with no credit card required, and a 'Sign up for free' button.
Dark interface showing multiple technology logos with speed indicators, including one with 10900 tok/s and others with 3200 and 2500 speeds.
Six dark panels on a blue background describing features: Specialized Models, Fast Retrieval, Smart Merging, Ultra-Low Latency, Easy Integration, and Built Reliable for AI-assisted code development.

Testimonial

“Our growth speaks for itself: 200%, then 300%, then 66% over three months afer launch”

Webnomads felt like a seamless part of our team during Relace’s early days. The site became a key source of credibility - customers were impressed. As a small team, we needed constant updates to copy and structure - they made it effortless. We couldn’t have done it without them. I highly recommend Webnomads.

Portrait of a young man with dark hair wearing a blue plaid shirt, looking at the camera with a neutral expression.

Eitan Borgnia

COO

Screen displaying the text: 'Fine tuning made as simple as possible, but no simpler.' followed by information about customizable training hyperparameters and support from ML engineers.
Line graph titled Evaluation Loss Curve showing decreasing loss values from 0.853 to 0.742 over six training steps.

Impact

Proof is in the progress

Supported Relace from pre-brand MVP through full rebrand and $23M Series A

Scaled from a single landing page to a multi-page platform

Built a Webflow setup that lets the team iterate quickly as the company keeps growing

Smiling man with light brown hair and beard wearing a black t-shirt and smartwatch, standing with arms crossed against a plain light gray background.

Mat Zaleski

Co-founder

contact

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