Numbers

The Quick Stats:

A redesign built on the right structure brought AME 500% more leads - including the first ones that arrived straight from ChatGPT.

300%

increase in leads from the website

99+

Desktop PageSpeed performance

days to see first leads from Chat GPT

Three white cards on blue background titled Pipeline creation, Partner programs, and Fractional sales, each describing respective business services with icons and 'Learn more' links.

About the client

APAC, unlocked.

Asia Market Entry helps companies plan and execute their expansion across Asia-Pacific. Their services range from market validation and sales enablement to hands-on workshops with in-market teams.

For a consultancy where the website is the first filter between a stranger and a booked call, the site needs to work hard. It has to explain a complex, high-trust service in plain terms and turn interest into action.

Laptop screen showing a workshop invitation titled 'Start your Asia expansion with our free 1-2-1 workshop' outlining a one-hour online session supported by EDB Singapore.

How It Started

From small updates to something bigger

We first worked with Asia Market Entry in 2023, migrating their site from WordPress to Webflow. Since then, we've handled ongoing maintenance and smaller updates. When AME came back with a new request, the brief was modest: refresh the copy and add a few new service pages.

Once we began reviewing the website, it became clear that the existing structure wouldn’t accommodate the new offering.

Side-by-side comparison of website before and after redesign with improved navigation, clearer call to action, and modern blue gradient background.

How It's Going

Redesign to prepare for future growth

A content refresh wasn't going to cut it. The existing structure had grown in patches over two years. Key sections were missing.

The service hierarchy didn't reflect how AME had evolved. And the Webflow build wasn't set up to support what the founder actually wanted to say. A redesign was the cleaner, longer-term answer.

A redesign built on the right structure brought AME 500% more leads, including the ones that arrived straight from ChatGPT.

Smartphone screen showing text about Asia as the fastest-growing region, highlighting 60% of global growth by 2040 and twice faster B2B digital growth.

1/4

Building the foundation

Before any design work started, our copywriter sat down with the founder to work through the narrative properly. We needed to reorganize the service lines, and create a consistent tone of voice around workshops and APAC expansion. This was the client’s main focus, and they took a hands-off approach to the visual work, trusting us to propose the right direction.

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At the same time, our designer explored wireframes and UI options, testing layouts, gradients, and ways to showcase new services. The goal was to create a clear, flexible structure that could grow with the offering.

2/4

Visual direction

We kept the visual direction simple: a blue-and-white palette the client requested (as his favourite football club), subtle gradients in key sections, and a clearer hierarchy for the main services.

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The bigger decision was building a component-based system rather than one-off pages. It sped up development and it means new content can be added using existing patterns without things breaking or looking inconsistent.

3/4

A CMS the founder actually uses

In a highly regulated industry like crypto, compliance isn’t optional. We supported Ramp Network with legal and privacy-focused Webflow builds, including geo-personalized banners, custom OneTrust cookie management aligned with their Data Protection Officer’s requirements, and a dynamic product widget on the homepage that reflects in-app behavior.

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Since legal rules vary by region, we adapted the Webflow setup to stay compliant across multiple markets. In an industry where compliance is non-negotiable, Ramp Network can now move fast without cutting corners.

4/4

Improved lead capture

AME’s sales process relies on direct conversations, so the website needed to make that first step easy. We added multiple Calendly entry points to encourage visitors to book a meeting, and integrated the SesameGroup chatbot as a simple virtual assistant that guides users through the site and helps answer initial questions.

TEChnical AEO SETUP

Structured for AI search, not just Google

AME's buyers are exactly the kind of people who now open ChatGPT before they search. If the site wasn't structured for AI discovery, it wasn't showing up where those conversations were happening.

We built every key page with answer-ready formatting: clear heading hierarchy, logical internal linking, and content written around the questions AME's audience is actually asking. Within a month of launch, AME received their first leads from ChatGPT.